Ghana's Digital Advertising Industry Begins to Take Off – Big International Brands Take Online and Mobile Seriously [analysis]

March 1, 2015

The digital advertising industry in Africa is beginning to show the first signs of beginning take shape. Digital spend on banners and social media is increasing, particularly amongst consumer brands aimed at the young. Russell Southwood interviewed Adsbrook’s Derek Jason Bossman about…

E-Commerce – a Way to Share the Market While Protecting Market Share

February 27, 2015

African consumers are increasingly searching online platforms with commercial intent, which include querying prices of goods, and researching where one can purchase products or services. According to research by Google South Africa, there was an increase of 49% in query volumes in…