New age e-commerce consumers challenge traditional business models (African Press Organization)

February 25, 2015

CAPE-TOWN, South-Africa, February 26, 2015/African Press Organization (APO)/ — The rise of e-commerce on the African continent is changing the face of the traditional consumer, and brands need to adapt their business models and strategies in order to remain relevant amongst consumers…

Nielsen: GDP, Population And Governance Data Alone Are Not Enough To Predict Brand Success In Africa (PR Newswire)

February 24, 2015

New report shows hard retail data, consumer needs and behavior, combined with macro-economic datasets, are better indicators of opportunity and success in African markets NEW YORK and NAIROBI, Kenya, Feb. 25, 2015 /PRNewswire/ — For brands eager to tap into the growing African markets…

Nielsen: GDP, Population and Governance Data Alone Are Not Enough to Predict Brand Success in Africa (African Press Organization)

February 24, 2015

NAIROBI, Kenya, February 25, 2015/African Press Organization (APO)/ — For brands eager to tap into the growing African markets and the region’s estimated 350 million middle class consumers, relying solely on macro-economic data such as GDP growth, population trends and regulatory governance…

World Coatings Industry (PR Newswire)

February 24, 2015

NEW YORK, Feb. 24, 2015 /PRNewswire/ — This report analyzes the worldwide markets for Coatings in US$ Million and Thousand Gallons by the following Product Segments: Architectural Coatings (Exterior Architectural Coatings, Interior Architectural Coatings, & Other Architectural Coatings), Transportation OEM Coatings, Transportation…